The Old-Growth Forests, where the centenary trees serve as protecting fathers for delicate flowers that only grow in the National Park of Abruzzo.
The story began at the end of 19th C. to stop the Marsican Brown Bear extermination and came true in 1923 when the royal seal proclaimed the birth of one of the most ancient parks in Europe.
“The park lives, breathes and smells (…) Scent of musk, golden chain, juniper, wild angelica, iris, and broom is everywhere. Now - ocheti pocheti ocheti uà – thay all lie in a 100 ml bottle: Eau de Toilette PARCO1923”. (MarieClaire.it)
“An inimitable fragrance that includes, in the olfactory pyramid, a set of plants that mostly grow in the protected area of the National Park of Abruzzo, Lazio and Molise”.(Vogue.it)
“In the candle of PARCO1923 there is the strong and gentle soul of Abruzzo, as Primo Levi named this land”.(Vanity Fair)
“A project arised from passion and gratitude to a native land”.(Panorama)
“Nothing can make people travel in time and space more than a perfume so closed to our memories”.(Corriere della Sera)